As mentioned before, an Latest Mailing Database site should have shopping cart software that keeps track of the items that the customer puts into his or her "cart" before going on to the payment processing page. Examples of these software include OS Commerce and Agora; both shopping Latest Mailing Database cart systems are classified Open Source, which means users can customize the interface and add functions that improve the customer's online Latest Mailing Database shopping experience.
Another Open Source ecommerce solution is Magento, which Latest Mailing Database also has customizable themes and extensible plug-ins as the other two. Because ecommerce sites mostly process financial transactions over the Internet, they need a merchant account, which allows them to process credit cards and transfer funds Latest Mailing Database between banks. If ecommerce businesses don't have a merchant account, then they'll need a payment gateway, such as PayPal, that can process credit card payments or Internet banking transactions with high-end security Latest Mailing Database measures. Speaking of Internet security, ecommerce websites need heavyweight security measures to protect their customers' personal and financial Latest Mailing Database information. Most hosts offer out-of-the-box features, such as a dedicated IP address for SSL requests and the Latest Mailing Database generation of SSL certificates to let browsers and search bots know that the shopping site is Latest Mailing Database trusted.
Verisign, which is the most trusted Internet security service provider, offers DNS management to keep your and protection from denial-of-service (DDoS) attacks from hackers. In addition, shopping sites pay top-dollar for software or third-party companies that can provide accurate web analytics. Knowing who their customers are, where they come Latest Mailing Database from, and which product pages they often visit help online businesses keep tabs with their Internet marketing campaigns. When one or two product pages perform poorly, marketers take action to improve the quality of content on these pages and to direct site visitors to them through engaging ads.